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If you're a homeowner in Melbourne, you've likely asked yourself whether it's worth hiring a real estate agent to sell your property—or if you can handle the sale on your own. The truth is, selling house yourself Melbourne is not only legal, it's increasingly popular. With professional tools, online platforms, and a growing demand for transparency in real estate, more sellers are choosing to take control of the process.
Using a reputable service like For Sale By Home Owner, Melbourne homeowners can list their property on Australia’s biggest real estate sites without paying hefty agent commissions. But before diving in, it’s important to weigh the pros and cons. Here's what you need to know about the advantages and challenges of selling your house privately in Melbourne.
The most obvious advantage is the money saved. Traditional agents charge between 1.5% and 3% of the property’s sale price as commission. On a $900,000 home, that means you could pay up to $27,000 in fees—just to sell your own property.
When you're selling house yourself in Melbourne, you avoid these costs. Platforms like For Sale By Home Owner offer fixed-fee packages that include listings on major sites like realestate.com.au and Domain. The result? You pocket the savings and increase your net profit.
When you sell your home privately, you're in charge. You choose the asking price, schedule inspections, write your own listing, and negotiate directly with buyers. This level of control allows you to tailor the sales strategy to fit your timeline, lifestyle, and goals.
There’s no waiting for agent callbacks or approval to update your ad. If you want to host a twilight open home or respond instantly to a buyer enquiry, you can.
As the homeowner, you know your property best. When you manage your own sale, you can highlight unique features and answer questions with accuracy and honesty. Buyers often appreciate speaking directly with owners—they feel more engaged and get real insight into the home.
By eliminating the middleman, you build trust and simplify the negotiation process, which can lead to quicker, more satisfying outcomes for both parties.
One common misconception is that you need an agent to appear on top-tier property websites. Thanks to For Sale By Home Owner, that’s no longer true. You can advertise your home on:
This gives your property the same visibility as an agent-listed home—without the extra cost.
Selling privately gives you the freedom to market your property your way. Want a custom “For Sale” sign, virtual tour, or social media campaign? You can create a strategy that aligns with your property’s best features and your target audience.
For Sale By Home Owner provides templates, support, and add-ons to help you craft an engaging, professional listing.
Handling your own sale means managing inspections, fielding buyer enquiries, coordinating with legal professionals, and keeping paperwork in order. If you’re time-poor or don’t feel confident in these tasks, this can feel overwhelming.
However, many sellers find it manageable with the right planning—and For Sale By Home Owner offers helpful guides and checklists to keep you on track.
Real estate agents often pride themselves on their negotiation skills. If you’re not experienced in negotiating, you might worry about leaving money on the table or agreeing to terms that don’t favour you.
That said, direct negotiation often leads to faster, more transparent deals. With some research and confidence, many private sellers negotiate just as successfully as agents.
In Victoria, sellers must provide a Section 32 Vendor Statement and a Contract of Sale—both of which require legal knowledge. While this might sound intimidating, you don’t need to do it alone.
Private sellers often work with a conveyancer or solicitor to prepare these documents. For Sale By Home Owner can connect you with trusted legal professionals who specialise in private sales.
Agents often have access to market data, pricing trends, and buyer insights. Without this, private sellers might struggle to set the right asking price.
However, there are plenty of tools available to bridge the gap. Online property valuations, recent suburb sales data, and advice from For Sale By Home Owner can help you confidently price your property.
The answer depends on your confidence, availability, and motivation. If you're comfortable managing buyer communications, organising inspections, and working with legal professionals, then selling house yourself in Melbourne is an excellent option.
You’ll save money, stay in control, and benefit from the satisfaction of handling the sale on your own terms.
Selling your home privately may not be for everyone—but it’s a powerful option for many. The pros—especially the financial savings and control—often outweigh the cons, particularly when you have a reliable partner like For Sale By Home Owner guiding you through the process.
With access to major real estate platforms, professional tools, and legal support, you can confidently navigate the Melbourne property market without an agent. Take control of your sale and discover how rewarding private selling can be.
