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products or services geared towards only one

    • 95 posts
    May 11, 2020 1:53 AM PDT




    Are your products or services geared towards only onetarget market? You can increase sales and profits byincreasing your target markets. Below are some creativeways to increase your target markets by using your existingproducts and services you're selling right now.

    REDESIGN

    You can increase your target markets by redesigning yourproducts and services. For example: you're selling a bookcalled "Internet Marketing Tips For Accountants" Youcould rewrite part of your book and call it "InternetMarketing Tips For Lawyers". You've now increased yourtarget markets by redesigning your book.

    ADD-ON

    You can increase your target markets by adding on otherproduct or service with your main one. For example: ifyou're selling a football magazine you could add a freefootball when someone buys a subscription. You're nowtargeting people who want the football magazine and thosethat want to play football out in the yard. Sometimes theybuy stuff just to get the freebies.

    TEAM-UP

    You can increase your target markets by doing a crosspromotion with a similar non-competeing businesses. Forexample: your business sells tennis rackets and you findanother business to cross promote with that sells tennisballs. You could combine your racket and their balls inone package. You are now targeting people that needtennis rackets and balls.

    About the author:

    Rojo Sunsen is a specialized bounty hunter who prefers to work quietlyconfidentially for the benefit of her clients.


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