Description:Online shopping has helped shoppers save a lot of time and money. When more and more people prefer online shopping, the rise in web and mobile platforms remain undeniable. This has helped app developers work on projects related to e-commerce platforms.
Talking about the online marketplace platform... moreOnline shopping has helped shoppers save a lot of time and money. When more and more people prefer online shopping, the rise in web and mobile platforms remain undeniable. This has helped app developers work on projects related to e-commerce platforms.
Talking about the online marketplace platform development, it is nothing big to manage as it has nothing to do with shipping products promoted on the platform. Still, not many online marketplace apps succeed. What could be the reason? Why do even big players in e-commerce fail to retain their users?
Well, this blog would help you get details on how to build an online marketplace mobile app by looking into how Online Marketplaces like Wishworks and the strategies that help it retain customers and generate revenues.
What Is The Wish Local App?
It is one of the growing and well-known e-commerce marketplaces grabbing a huge customer base across the globe. When this marketplace is creating so much buzz, certainly you would like to not only build Online Marketplace like Wishbut also would like to know how it functions
Register to create an account on this portal with your FaceBook or Google
Navigate through the categories and search for deals. Here you will find a section that is easily customizable to match your preferences
Add the items to the cart
Lastly, make the payment
Stats And Numbers Of Wish e-Commerce Marketplace
Wish is a popular online shopping portal located in San Francisco. It has a huge user base of 500 million users with more than 75 million monthly active users and one million merchants.
Also, Wish has raised around $1.3 billion in 8 funding rounds. The company generated revenue of $1 billion in 2017 and was worth $8.5 billion.
What Makes An Online Marketplace Like Wish profitable For Merchants?
Well, Wish offers some exciting discounts which make it the preferred shopping portal for a huge user base. But, it doesn’t offer any brand details or specifications for the products listed on its website. Hence, the discount offered for each product cannot assure the quality of the product.
Wish transports the products from the manufacturers directly from China and Asian countries. That is the reason why the prices are pretty low. When the prices offered are low, some people who purchase often are not worried about the quality of the products.
Things To Keep In Mind During Marketplace App Development Like Wish
Below listed are a few things that you need to keep in mind during Wish-like marketplace development
Shipping times can alter with postal codes and locations. So, make sure this is clearly stated while creating the app.
Product details should be checked properly before ordering the products required.
The real name of the user should not get reflected after the order is viewed or placed as it can be risky as far as the person’s security is concerned.
Well, applications like Geek and Wish help merchants connect with customers across the world. Everything comes at a discounted price from apparel to wearables, gadgets, etc
Features To Be Integrated Into eCommerce App
Email, SMS, or In-App call – Helps customers reach the store
Customization – offers premium app experience via the customized app interface
Search & Sort – Helps users to search and shop
Mobile Push Notifications- Enables promote in actual time
Additional Features To Be Integrated Into An e-commerce App
Add to a favorites section
Blogs
Product Image Quality
Product Reviews
Gift & loyalty cards
Calculator & currency converter
Parenting section
Secure Payment Gateway
Product comparison section
Exclusive ‘Discounts’ Feature
QR codes based product search
Multi-App Outlook Adopted By Wish
Yet another major strategy adopted by Wish is its multi-app outlook. Wish platform owns 6 different commerce apps selling distinct products.
1. Geek – Smarter Shopping
This app offers tech products like watches, phones, Smartwatches, and related accessories
2. Wish – Shopping Made Fun
This app is promoted the most and offers products in multiple categories like beauty, makeup, shoes, fashion, bags, wallets, etc
3. Cute – Beauty Shopping
This app primarily focuses on selling cosmetics, beauty products, and apparel.
4. Mama- Thoughtful Shopping
This app is an ideal platform for mothers or expectant mothers to choose from a range of maternity clothes and products for toddlers or babies.
5. Wish for Merchants
Wish owns an individual mobile application for sellers just like eBay and Amazon
6. Home- Design and Decor
This app offers a range of home accessories listed under different categories like kitchen, bathroom, bedroom, etc
Vital Functionality – How To Develop An Online Marketplace Like Wish
It is one of the significant factors to be considered during Wish-like marketplace development.Apps like Wish connects 3 different parties
Retailers selling their products on the portal
Platform’s admin
Customers
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