I’ve noticed how the tone and format of online content have become increasingly polished and standardized. Recently, while helping a public figure craft their story, we encountered pushback for informal language. Eventually, we collaborated with wikipedia writers for hire who were well-versed in tone-neutral editing. They turned raw emotion into encyclopedic neutrality, and I was amazed at how much impact that had. Ever seen a story lose—or gain—power depending on how it was told?