Activision Blizzard stock downgraded on World of Warcraft decli

  • In addition to the news regarding WoTLK Gold, Blizzard has announced a companion application for Legion. The app is free and allows you to explore the quests and manage your followers as well as research and purchase hall upgrades, among others.

    The previous World of Warcraft expansions have included: The Burning Crusade (2007), Wrath of the Lich King (2008), Cataclysm (2010), Mists of Pandaria (2012) as well as WoTLK Classic (2014).

    Blizzard entertainment's World of Warcraft has unequivocally been the dominant online massively multiplayer online role-playing game market ever since it was launched in 2004. However, at the beginning of April, Activision Blizzard revealed that WOW subscriptions were down 10% since March, falling to 10.3 million across the world.

    Pandas may be WOW's last chance of a bright future.

    In a note to investors the company released today Lazard Capital Markets analyst Atul Bagga expressed doubts over WOW's potential to turn around its downward trend. In the course of his remarks, Bagga downgraded Activision Blizzard's stock from "buy" to "neutral."

    Bagga's move was motivated primarily by the results of a Lazard Capital Markets survey of gamers who play online. The survey was conducted in collaboration and Peanut Labs earlier this month and polled 381 players online. The study concluded that the age of WOW as well as the increased competition could result in an exodus of between 900,000 and 1.6 million players after the release the game by WOW WoTLK Classic Gold Star Wars: The Old Republic in December.