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He explains that it manifests in ways such

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    October 29, 2021
    Donohue explains the advantages of a league managed by the mt nba 2k22 NBA office in regards to recruiting partners. "The advantage that comes with having the NBA 2K brand, is that we have amazing relationships with many of this partners, and we tend to hold their hands and guide them through eSports. We also help them understand how they can tap into eSports in order to build their brand."

    The NBA 2K League offers companies another benefit: the game is simple to understand. "While the esports arena can be quite challenging for the average person, we're an extremely friendly sport where you don't need to play for fun to watch our games. If your basketball knowledge is good, you'll enjoy it." Donohue highlights.

    Advertising in the game itself is well-established. "It's totally normal to watch the basketball game and to see courtside signage and to see brands being integrated into the experience such as this, it would be quite odd not to be able to see it." As Donohue points out, this allows players "to be part of the experience in the real world."

    The NBA 2K League is a well-known and lucrative product due to its devoted fan base. But Donohue states that "we think we're only scratching the surface." He points out the 1.9 billion followers of the NBA on social media as a large potential pool.

    There's also the issue about whether NBA 2K can operate as an avenue for new fans in basketball generally which is something Washington Wizards owner and media mogul Ted Leonsis has theorized. In fact, Donohue has his own instance, which is closer to his home. My son was playing 2K and suddenly he came to me. He started quoting from the Warriors roster of Steph Curry, and I was thinking, "How is it possible that he's staying up until 10 o'clock in the night to watch these games? He's just seven years old!" He's learning all about 2k and who's good according to their scores in 2K.

    Donohue claims this demonstrates the "transformation" in the way that young people consume media and how this is changing. The NBA is taking note of these new audience and what they're seeking. "The largest difference in the world of esports that I've observed compared to traditional sports is the voice of fans, the voice of the fan" Donohue says.

    He explains that it manifests in ways such as the Twitch chat feature in their Twitch broadcasts. "The Twitch chat function is always going and we monitor it to ensure that we keep our viewers engaged It also offers a great way to get immediate feedback and make adjustments to our programming... We're talking about "hey we want the fans to see an angle for the camera and hidden content" that buy 2k22 mt Donohue calls "almost becoming the norm for younger consumers, which is that you're paying attention."