Selling your home privately is a smart and increasingly popular option for homeowners who want more control over their property sale. If you're looking to save money selling privately, creating a strong, professional listing is one of the most important steps. A well-crafted listing is your first impression—and your best chance—to attract serious buyers. Fortunately, with the help of For Sale By Home Owner, it’s never been easier to create your property listing and reach buyers directly.

Here’s how to build a listing that grabs attention and gets results.

Step 1: Gather the Right Information

Before you sit down to create your property listing, gather all the essential details buyers will want to know. This includes:

• The full address of the property
• Number of bedrooms and bathrooms
• Property size (in square meters)
• Land size
• Type of property (house, unit, apartment, rural, etc.)
• Key features like garages, pools, or outdoor entertainment areas
• Recent renovations or upgrades

You should also prepare your council rates, strata fees (if applicable), and basic information about the local area such as schools, public transport, or shopping centers. Buyers appreciate transparency, and the more accurate your listing is, the better.

Step 2: Take High-Quality Photos

Photos make or break a listing. When you create your property listing, professional-looking images help your home stand out on real estate platforms.

Here are a few photo tips:

• Use natural lighting and shoot on a sunny day
• Capture wide shots that show the full room
• Highlight special features like a modern kitchen, spacious yard, or newly renovated bathroom
• Clean and declutter every area before taking photos

Consider hiring a professional photographer—it’s a small investment that often pays off with more enquiries and a faster sale.

Step 3: Write a Compelling Description

Your property description should be clear, concise, and highlight the unique benefits of your home. Think like a buyer. What would make someone want to view your property?

Start with a strong opening line that captures attention. Then, describe the property’s layout, features, and location. Use engaging language but stay honest and realistic. Avoid exaggerations—buyers will notice if your listing oversells the home.

Here’s a basic structure to follow:

• Attention-grabbing headline
• Key features in bullet points
• Short paragraph about the home’s layout and style
• Short paragraph about the local area and lifestyle
• Clear call to action (e.g., “Contact the owner today to arrange a private inspection.”)

Step 4: Choose the Right Listing Platform

To save money selling privately, it’s important to use a platform that offers both affordability and wide exposure. For Sale By Home Owner allows you to list your property on Australia’s major real estate websites—like realestate.com.au and Domain—without paying an agent’s commission.

Once your listing is ready, upload all details and photos to the platform. Double-check everything before going live. An error-free listing looks more professional and builds buyer confidence.

Step 5: Keep It Updated and Active

Creating your listing is only the beginning. To keep buyer interest high:

• Respond quickly to enquiries
• Update your listing if anything changes (e.g., price drop, new renovations)
• Renew or boost the listing regularly if you’re allowed to
• Monitor what’s working by tracking views and feedback

You should also prepare to schedule inspections and provide relevant property documents upon request. Being available and proactive can make all the difference in closing a deal.

Final Thoughts

Knowing how to create your property listing correctly is essential for anyone who wants to manage their own sale. With good preparation, honest presentation, and the right platform, you can connect with serious buyers without needing a real estate agent.

For Sale By Home Owner gives you all the tools you need to save money selling privately while still achieving a professional and successful outcome. When you invest time and effort into crafting a strong listing, you increase your chances of selling faster and at the price you deserve—all without paying high commissions.