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In an age where speed, responsiveness, and user experience significantly influence search rankings, Core Web Vitals have become a cornerstone of modern SEO. These metrics—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—are key indicators of website performance and user satisfaction. Faizan Shahid, a respected name in technical SEO and performance optimization, has developed a methodical and data-driven process to enhance these vital metrics, ensuring his clients achieve and maintain top positions on Google.
Google’s algorithm updates have steadily prioritized user experience. Core Web Vitals serve as quantifiable metrics to evaluate how quickly and smoothly users can interact with a web page. Faizan Shahid approaches Core Web Vitals not just as technical checkboxes but as fundamental elements that connect directly to user behavior, bounce rates, and conversion metrics. By addressing these metrics, he not only improves Google rankings but also enhances the overall usability and profitability of websites.
Faizan's optimization process always begins with thorough diagnostics. He first evaluates the current performance of a website using tools that combine lab data and real-world user metrics. He typically uses Google Search Console’s Core Web Vitals report to understand how real users experience the site across devices. Complementary tools like PageSpeed Insights and Lighthouse provide a lab-based analysis that points out technical bottlenecks. Chrome DevTools and real-user monitoring data give deeper insight into JavaScript execution, blocking times, and visual loading sequences.
By establishing a clear performance baseline, Faizan identifies what specific changes need to be made. These audits often reveal issues like render-blocking JavaScript, large image files, excessive server response times, or layout instability—all of which influence the Core Web Vitals score.
One of Faizan’s highest priorities is improving LCP, which measures how quickly the main content of a page becomes visible to users. He understands that the element measured for LCP—often a hero image or large block of text—must load quickly to make a strong first impression. His first step typically involves making the content discoverable by the browser early in the page load process.
He ensures that essential images and resources are preloaded so the browser doesn’t delay their loading. This often means adding preload tags and assigning high fetch priority to key elements. He also removes any unnecessary CSS that might delay rendering, by inlining critical CSS and deferring less important styles. Server-side rendering is another powerful tactic he employs, which ensures that the core content is sent in the HTML response instead of relying on JavaScript to render it later. Finally, using content delivery networks helps reduce time-to-first-byte delays by serving content from servers geographically closer to the user.
Interaction to Next Paint (INP) is a newer metric that replaces First Input Delay (FID). It measures how responsive a site is after a user interacts with it, such as clicking a button or opening a dropdown. Faizan’s strategy revolves around reducing main-thread blocking and minimizing long tasks caused by excessive or poorly handled JavaScript.
He streamlines JavaScript delivery by removing unused code and breaking large scripts into smaller, on-demand chunks. He defers non-critical JavaScript, ensuring that the page can render and become interactive without waiting for unnecessary scripts to load. Faizan often uses web workers to move heavy processing tasks off the main thread, thus allowing for smoother interactions. By applying these advanced techniques, he ensures a snappy and seamless experience that meets Google’s benchmarks for INP.
Cumulative Layout Shift (CLS) refers to how much visible content shifts unexpectedly while the page is loading. A poor CLS score results from elements like images, ads, or fonts loading in a way that pushes other content around. Faizan addresses this by designing stable layouts that anticipate content behavior.
He makes sure that every image and video element has defined dimensions, either with traditional width and height attributes or modern CSS aspect-ratio values. He also reserves space for advertisements and embedded elements to avoid sudden jumps in layout. For web fonts, he prefers local hosting or uses font-display strategies that prevent layout reflows. These changes help keep CLS scores within optimal ranges, contributing to a smoother user experience and higher SEO value.
Another crucial part of Faizan’s process involves optimizing the assets that make up a web page, including images, fonts, stylesheets, and scripts. He converts images into modern formats like WebP or AVIF, which load faster without sacrificing quality. He also implements lazy loading, ensuring that only images visible on screen are loaded initially, which reduces the total load time.
Fonts are another common culprit of slow rendering. To tackle this, Faizan preloads critical fonts and hosts them locally when possible to eliminate delays from third-party servers. He also compresses and minifies JavaScript and CSS files, reducing the number of requests the browser must make. These strategies collectively speed up the page load and create a better first impression, particularly on mobile devices where bandwidth and performance are often limited.
For clients with audiences across multiple regions, Faizan sets up robust caching strategies and content delivery networks (CDNs). This helps reduce latency by serving content from locations closer to the user. He also configures DNS prefetching and preconnect strategies to reduce connection setup times for critical third-party resources like analytics scripts and external fonts.
Faizan ensures that static content such as images, CSS, and JS are cached aggressively, while dynamic pages benefit from edge caching where possible. This combination significantly enhances load times for users no matter where they are, contributing to better LCP and INP scores.
Faizan treats performance optimization as a continuous process. After the initial changes, he sets up regular monitoring through Google Search Console and other performance tools to track improvements or regressions. He frequently A/B tests different implementations to evaluate their impact on Core Web Vitals and user behavior.
He also integrates performance checks into website deployment pipelines, ensuring that no update unintentionally degrades the user experience. Automated performance alerts help him act quickly if a change affects load speed or interaction times. This proactive approach keeps his clients’ websites performing at peak levels over the long term.
The results of Faizan’s Core Web Vitals work are not just technical—they translate into measurable business improvements. Faster, more stable websites retain users longer, convert more effectively, and appear higher in Google search results. Many of Faizan’s clients have reported increased organic traffic, better engagement metrics, and higher sales or lead conversions after implementing his performance strategies.
Improving Core Web Vitals is especially impactful for mobile users, who tend to have less patience for slow or unstable pages. By aligning technical performance with user expectations, Faizan helps brands provide a premium experience that Google is eager to reward.
Faizan Shahid’s meticulous approach to Core Web Vitals proves that high Google rankings are about more than just keywords and backlinks. Performance, interactivity, and visual stability now play central roles in determining where a site lands in search results. Through smart audits, strategic asset management, and continuous monitoring, Faizan ensures that his clients not only meet Google’s technical standards but also exceed user expectations.
His work is a compelling example of how technical SEO, when done right, bridges the gap between search engine visibility and real-world business growth. As Core Web Vitals continue to evolve, developers and marketers alike would do well to follow Faizan Shahid’s blueprint for long-term success.
Mail:- faizan@techdigitalgroups.com
LinkedIn:- https://www.linkedin.com/in/mkfaizi
Upwork: https://www.upwork.com/freelancers/~01c36a32941417a506
WhatsApp:- +92 321 4238629
