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When you're preparing to sell your home, first impressions are everything. In today's digital-first property market, buyers scroll through hundreds of listings before shortlisting their favourites. High-quality images play a key role in grabbing attention and generating inquiries. This is why many sellers invest in professional real estate photography. But how much should you expect to pay? Let's break down typical professional photography costs, what they include, and how they tie into your broader advertising costs online.
If you're planning to sell your home without a traditional agent, platforms like For Sale By Home Owner give you the tools to market your property online, but photography is still something you'll want to get right.
In the real estate world, your listing photos are often the first (and sometimes only) chance to make an impression. Amateur images taken with a phone rarely do justice to your property’s features. Professional photographers know how to capture the right angles, lighting, and composition to showcase your home in its best light.
Whether you’re selling a studio apartment or a five-bedroom house, clear, well-framed photos can dramatically increase your number of inquiries and inspections. That's why many vendors choose to invest in this service, even when selling privately.
Professional photography costs for real estate listings in Australia can vary based on several factors including location, property size, and the level of service required. On average, you can expect the following:
Prices may also differ based on the region. For instance, photographers in metro areas like Sydney or Melbourne may charge more than those in regional towns.
Most professional photography costs include:
Some packages may include floor plans, virtual tours, or video walkthroughs as optional extras. While these additions increase your costs, they can make your listing even more appealing, particularly in competitive markets.
Professional photos directly influence your advertising costs online because they impact how well your property performs on listing platforms. If you’re using For Sale By Home Owner to list your property, your photos will appear on major sites like realestate.com.au and Domain. Listings with high-quality images tend to receive more clicks, more enquiries, and more inspections.
If you're purchasing a marketing package from For Sale By Home Owner, you can either supply your own photos or choose an add-on that includes professional photography. The platform offers flexible options so you can tailor your marketing based on your budget and goals.
While it's possible to take your own photos, most sellers find that hiring a professional results in better outcomes. If your home is in excellent condition and you have a good camera and eye for design, you might be able to get by. However, if you're aiming for a quick and profitable sale, the relatively small investment in professional photography is often worth it.
Think of it as part of your broader advertising costs online—an essential marketing expense, not just a luxury.
When you’re selling a home, especially through a platform like For Sale By Home Owner, strong visuals make all the difference. While professional photography costs can range from $150 to over $1,000 depending on your needs, it’s a worthwhile investment. Beautiful, clear, and engaging images can help your property stand out online, draw in serious buyers, and ultimately lead to a faster sale at a better price.
By budgeting smartly and choosing the right level of service, you can maximise the impact of your online advertising and take control of your home sale journey.
