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Getting consistent enquiries from realestate.com.au can feel competitive, especially when your listing sits beside professionally marketed agent properties. The good news is that with the right strategy, you can attract serious buyers and renters without wasting money. At Sale by Home Owner Australia, we help private sellers maximise exposure and convert views into genuine enquiries. Below is a practical, proven guide to help you get more results—starting with understanding how to advertise on realestate.com.au the smart way.
Before you optimise your ad, you need to understand how buyers use the platform. Most users scan listings quickly, compare prices, look at photos first, and only then read descriptions. If your ad does not grab attention in the first few seconds, buyers move on.
That means your price, headline, images, and opening description all need to work together to stop the scroll and invite enquiry.
One of the biggest mistakes private sellers make is choosing the cheapest option without a strategy. While budget listings can work, higher-tier packages usually generate more enquiries because they offer better placement and longer visibility.
When learning how to advertise on realestate.com.au, think of your listing as a short-term campaign. Strong early exposure creates momentum, which often leads to faster and better-quality enquiries.
Photos sell property—plain and simple. Listings with high-quality, well-lit images consistently outperform those with dark or cluttered photos.
To increase enquiries:
Use professional photography if possible
Show space, light, and lifestyle
Lead with your strongest image as the hero photo
Buyers often enquire based on images alone, especially in high-demand suburbs.
Your description should speak directly to buyer needs, not just list features. Instead of saying “three-bedroom home,” explain the benefit: “three generous bedrooms ideal for growing families or home offices.”
A strong listing description:
Opens with a clear value statement
Highlights lifestyle benefits
Uses short paragraphs and bullet points
Includes a clear call to action
At Sale by Home Owner Australia, we recommend writing as if you are answering the buyer’s unspoken questions.
Price drives enquiries more than any other factor. Overpricing reduces clicks and pushes your listing down in search results. Buyers compare everything, and realestate.com.au makes that easy.
Research recent comparable sales, not just current listings. A competitive price range attracts more views, which leads to more enquiries and stronger negotiation power.
Fast response times dramatically increase enquiry conversion. Buyers often contact multiple listings at once. The first helpful response usually wins the inspection.
To improve enquiry results:
Reply within minutes, not hours
Answer questions clearly and confidently
Offer inspection times immediately
Quick follow-up shows professionalism and builds buyer trust.
If enquiries slow down, do not ignore it. Refresh photos, adjust your headline, or review pricing. Even small changes can push your ad back into buyer attention.
Learning how to advertise on realestate.com.au effectively means treating your listing as a living campaign, not a “set and forget” ad.
You do not need an agent to get strong enquiry results. With the right strategy, clear pricing, compelling presentation, and fast responses, private sellers can compete confidently. Sale by Home Owner Australia empowers you with the tools and knowledge to advertise professionally, attract serious buyers, and take control of your property sale.
